Roberto Santiago On Success Measures

Roberto Santiago is a renowned investor and entrepreneur in the Brazil economy. Since the early days of his life, Roberto showed diligence and determination in all that he did. Consequently, his name is recognized in several fields among them the education, art, sports and now the business industry. Roberto started as a literature writer; his focus was children literature and many volumes of his books were sold across Brazil. Later, he transitioned into the video directing and script writing, a field in which Roberto equally did well. He also ran a blog in which he inspired people on a daily and sometimes weekly basis. The popularity of the blog made Roberto very successful. Consequently, he became interested in investing but since he had no business knowledge he enrolled in college and campus where he pursued Bachelor of Business Administration, majoring in finance.

While Roberto was still in school, he opened his first business, which was called cafĂ© Santa Rosa. At this time, he desired to own a big piece of land but he had no finances. Therefore, he started from scratch. He kept saving from the business and eventually he used the savings to open a manufacturing company that dealt with manufacturing cartons and other utility products. Within no time, the business picked and received many return customers, who bought in large scale. As a result, Roberto became very; successful; he attributes his success in life to the cartonnage company. The company savings were used to buy the land where Manaira Shopping Mall stands. After purchasing the land, it only took Roberto two years to construct the state of the art mall. Luck seemed to be on Roberto’s side since the mall gained national and international recognition within no time. Since the business has been profitable, Roberto has constructed a new mall, which is called Mangeira Shopping Mall. The above is still under construction as Roberto says that it will incorporate the best state of the art features. It will be an improved version of Manaira so that customers may delight from the products and services offered.

Advice to Entrepreneurs

Roberto asks entrepreneurs to be determined and work hard in running their ventures despite the challenges that business presents. First, he asked them to research the market needs and incorporate them into their products. He asks them to fill all gaps in the market as that will attract new customers and retain the old ones.

Additionally, Roberto asks entrepreneurs to be sidelined, especially in terms of handling finances. He asks them not to use the profits to live luxuriously but to save and invest it back in business. Roberto says that the above is the only way of growing in business.