Doing business in today’s business world requires a lot of resilience and persistence so as to stay relevant or afloat in the very competitive business environment. Companies must adapt fast and evolve based on the ever growing business market where now only the strongest or the fittest can survive. This type of endurance and developing is what most of the media companies in Mexico have been able to do for the last twenty years.
The Mexican media landscape has been one that has shown such type of resilience in changing so as to be able to stay relevant to the millions of audiences it offers its services. Giant companies such as Televisa have had to improve their revenue generation which used to depend mostly on government based adverts and embraced other means to generate their income. This has seen the companies survive the many trials the Mexican economy has had to endure over the last two decades.
In addition to those media companies that have been able to withstand the changing media landscape, there have been other newcomers who have also gone on to become big media houses despite the very competitive business environment. These new players have ventured into the broadcast, televised, and press with ease and made names for themselves through the provision of quality service that has been received well by the target audiences.
Salvi Rafael Folch Viadero first joined the media company in 2004 and through his leadership; the media company has enjoyed lots of success. Before being appointed to this position, Mr. Rafael had served as the Vice Chairman of the Board of Banking Supervision while working at the National Banking and Securities Commission.
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