Advertising is one of the leading strategies that make marketing a success story. Advertising plays an important role in defining the economic viability of a project. To succeed as a company, it is important to invest in a strong advertising agency. That is what established brands are known for. Jose Neto has redefined the structure of advertising by heading one of the best advertising agencies in Brazil. Neto’s career projects from an event that he was invited to by his sister. Watching the series of happenings at a distance, he was passionate about the outcome. He decided to pursue advertising and arts by investing in education.
Borghi founded Mullen Lowe Brasil and it became the most influential advertising agency in the region. In fact, clients from different nationalities flocked the company for membership. Aside from that, Jose initiated several campaigns including Mammals of Parmalat, in which children pose like stuffed animals while singing unforgettable jingles. He also initiated a project called Sazon, coupled with a prominent, pronounced hit called Zeze di Carmago. This translates to it is the love. Until now, the projects are remembered. Jose Borghi on Facebook.
Jose Borghi was born in Prudente. He attended the prestigious PUC Campinas and majored in advertising and propaganda. He was first employed by the Standard Ogilvy in 1989. Becoming a writer for the company, high ranking agencies like FCB and DM9 Jose garnered sufficient experience to make him the best candidate for the job. He also worked for Leo Burnett, paving way for his advertising agency, BorghiErh, after partnering with Erh Ray. What was a boutique agency transformed into a huge advertising agency that attracted many brands. Working with a small capital, the duo planned, designed and attended for their customers in the best ways possible. Erh Ray quit the business, allowing Borghi to partner with Lowe in establishing a new business.