The Fabletics brand has a number of lofty goals the Online retail giant wishes to complete headed by the need to challenge and eventually overtake the Amazon retail juggernaut in the activewear stakes. It is impossible to undersell the role played by Kate Hudson in developing the Fabletics brand into the main challenger to Amazon through the use of its impressive lifestyle quiz which explains just how the Fabletics brand is helping people across ten countries to live a healthier and active lifestyle.
The impressive range of clothing developed by Fabletics has been one of the main reasons for the success of the brand along with its use of the largest amount of data possible to make sure every item sold is positioned in the best possible way. Among the areas used by Fabletics as it continues its drive to challenge the retail dominance of Amazon are a range of data collection activities including the monitoring of social media platforms to protect the image of the company; social media also plays a role in making sure the most popular clothing items sold are always available to customers. Data collection options include the use of heat mapping in physical retail stores created by Fabletics has been developed to keep the most popular items in a prime position in this new area for the TechStyle Group company.
Fabletics was developed by the TechStyle Group which began looking for the most impressive brand ambassador available was chosen for the company while still in the planning stages. The first choice of the company was Kate Hudson, an actress who has always appealed to the public for her grounded and affable personality. The social media profiles of Kate Hudson also showed off her active and healthy lifestyle in a way that has shone a positive light on the Fabletics brand. Looking to become the major rival to Amazon has led Fabletics towards becoming an aspirational brand where consumers wish to achieve the lifestyle of Kate Hudson.
The need to develop a high-quality brand was developed by Kate Hudson and Fabletics with the actress believing the focus should be on communication with customers and led the brand to improve its customer service department to offer the best service possible to its growing number of consumers. To Kate Hudson, the need to empower women to improve their lives and become the best possible version of themselves has become one of the driving forces behind her need to develop a Fabletics brand she is proud to be a part of.
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