Jose Borghi of Mullen Lowe Leads in Brand Advertising

Advertising is one of the leading strategies that make marketing a success story. Advertising plays an important role in defining the economic viability of a project. To succeed as a company, it is important to invest in a strong advertising agency. That is what established brands are known for. Jose Neto has redefined the structure of advertising by heading one of the best advertising agencies in Brazil. Neto’s career projects from an event that he was invited to by his sister. Watching the series of happenings at a distance, he was passionate about the outcome. He decided to pursue advertising and arts by investing in education.

Profile

Borghi founded Mullen Lowe Brasil and it became the most influential advertising agency in the region. In fact, clients from different nationalities flocked the company for membership. Aside from that, Jose initiated several campaigns including Mammals of Parmalat, in which children pose like stuffed animals while singing unforgettable jingles. He also initiated a project called Sazon, coupled with a prominent, pronounced hit called Zeze di Carmago. This translates to it is the love. Until now, the projects are remembered. Jose Borghi on Facebook.

History

Jose Borghi was born in Prudente. He attended the prestigious PUC Campinas and majored in advertising and propaganda. He was first employed by the Standard Ogilvy in 1989. Becoming a writer for the company, high ranking agencies like FCB and DM9 Jose garnered sufficient experience to make him the best candidate for the job. He also worked for Leo Burnett, paving way for his advertising agency, BorghiErh, after partnering with Erh Ray. What was a boutique agency transformed into a huge advertising agency that attracted many brands. Working with a small capital, the duo planned, designed and attended for their customers in the best ways possible. Erh Ray quit the business, allowing Borghi to partner with Lowe in establishing a new business.

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How Rick Smith Is Leading Securus Technologies

Rick Smith has earned his MBA degree from the Simon School, University of Rochester. Besides, he has a Master’s degree in Mathematics. This is from the State University of New York at Brockport. All this clearly indicates that he has a solid educational background. This is why he has a position on the board of a company called Integra Telecom Co Ltd.Today, he is serving as the CEO of Securus Technology. He is the perfect person for this position. This is because he has the right experience, vision along with the drive. This is why he has been able to move this company forward. Today his company is the undisputed leader in this field of corrections. This is because they are known for providing quality products as well as services.

Rick Smith is the perfect person for this position as he enjoys an excellent educational background, besides a unique skillset. He has an impressive track record too. This is because Rick Smith has worked in all areas that are vital to lead any company. These include finance, operations, along with information technology, as well as business development, besides telecommunications and much more. It is his leadership skills that have managed to set him apart from others.

This company is headquartered in Dallas, Texas. It is providing a range of services to over 1,000,000 inmates who are spread across 2,600 corrections as well as law enforcement agencies in North America. Now Securus Technologies will continue its commitment as it provides highly innovative technological services for incident management, along with the emergency response, as well as communications facilities. Other services being provided by the firm are in the field of monitoring, besides biometric analysis as well as public information, along with investigation as well as inmate self-service.

From 1972 to 1998, Rick Smith held several positions. These were with Global Crossing North America Inc. He was the controller as well as the chief information officer here. He was the President at Frontier Information Technologies. He was the Vice-President of Midwest Telephone Operations. He was holding the post of Director of Network Plant Operations, besides being their Director of Business Development along with being their vice president, Financial Management.He moved to Eschelon Telecom Inc. in 1998. He was the chief financial officer here till 2000. Then he was promoted and became company president and later on the CEO of the company. He was able to increase the revenue of the company from $30 million to $350 million during his tenure. It was Rick Smith who led his company in 2005 to a successful IPO. Rick Smith left the company in 2007 and joined Securus Technologies in 2008 as its President and CEO.