EOS Lip Balm has been on the edge of innovation in lip balm since starting their company. They sold a million lip balms in their first year, and they sell a million a week in the modern age. This article explains how EOS Lip Balm forces the competition to use the sphere as their new style of packaging.
#1: The Youth Market Is Powerful
EOS Lip Balm reached out to young people with bright colors, pretty packages and products that match their balm. EOS came on the market on with a ball of lip balm that kids want to twist open, and they are forcing their largest competitors to reconsider how they package their own products.
#2: The Ball Is Popular Among Celebrities
Young celebrities the world over are using EOS lip balm, and they are appearing in pictures, videos and advertisements using the product. Their support of the brand is quite powerful as they force older brands to move where the youth and celebrity vote is. EOS does not do anything negative as they market. They simply created a product made for the youth of America. After their name got out, stores such as Walmart and Target stocked EOS on their shelves. Online stores like eBay followed pretty soon.
#3: Where Does EOS Go Next?
EOS Lip Balm (https://evolutionofsmooth.com/) will overtake their largest competition in the years to come, and they believe their company will outpace everyone by the year 2020. They are slowly building to a day when there is no bigger name in lip balm, and they are researching new products that may expand their brand. They will not remain comfortable with a single product when they have the resources to build something much greater.
EOS Lip Balm may spawn a catalog of products that will push the cosmetics industry to become more focused on young customers. The twisting sphere of lip balm from EOS is the beginning of a revolution in skin care.