Chile was the first South American company to launch a government-backed Startup program on LinkedIn. In 2013, Brazil’s government invested $78 million in 100 local and foreign Startups. The government’s goal was to entice foreign and local talent to build tech companies that could create local jobs and cater to the Brazilian consumer market. The government Startup program and investor backed Startups have turned Brazil into fertile ground for international investors. There are more than 4,000 Startup projects in Brazil, and Flavio Maluf, the CEO of the Brazilian building material supply company, Eucatex, thinks more Startups will enter the tech, healthcare, education, and energy sectors of the economy in 2017. Sao Paulo is the hub for many of these new companies. The unemployment rate and the poverty level have felt the positive impact of these Startups, according to Maluf.
Flavio Maluf is one of Brazil’s most innovative CEOs. Maluf guides his family business to the next level by using digital marketing, innovative ad campaigns, and a customer service department that puts Amazon to shame. Eucatex wasn’t always an international superstar. Flavio’s grandfather started the company in 1951, while he was running the family’s Sao Paulo sawmill company. Eucatex had one product back then. Eucalyptus wood ceiling tiles put the company on the business map, and the elder Maluf took advantage of that success. When Flavio joined the company in 1987, after attending New York University, Eucatex was already an international exporter on eleicoesepolitica.com.
When Flavio Maluf became president in 1997, he converted all Eucatex factories to renewable energy users. Flavio also created a land leasing program where eucalyptus trees are allowed to grow under supervision. Eucatex is one of Brazil’s shining stars when it comes to environmental projects and climate change initiatives. Eucatex is a good example of what is possible in Brazil when there is financial backing and strong executive leadership at http://economia.estadao.com.br/noticias/releases-ae,veja-com-o-empresario-flavio-maluf-os-melhores-setores-para-empreender-em-2017,70001657806. Maluf is investing in some of the Startups in Brazil. He knows the Internet is changing the business climate in Brazil, and he wants to be part of the change. That’s what Flavio Maluf does. He stays ahead of market changes.