The Importance Of Ecommerce Personalization For 2018

The landscape of e-commerce has dramatically shifted. The trends reveal 51 percent of Americans prefer shopping online, and each year e-commerce is growing 23 percent. Forty percent of millennials are making their purchases with a voice assistant, and by 2020, this will increase to half. More e-commerce experts are expected to emerge in 2018. Due to AI, or artificial intelligence and ecommerce personalization, finding the right products, beginning an advertising campaign, and opening a store online have never been easier.

Chatbots are becoming smarter, and the growth of blockchain technology is consistent. The market for automated customer service, chatbots, and ecommerce personalization is expected to continue growing in 2018. According to a survey by Business Insider, eighty percent of all businesses expect to be using chatbot automation by 2020. The survey by LivePerson showed 67 percent of consumers have had customer support from a chatbot within the last year.

AI software is powering virtual personal shoppers, ecommerce personalization and chatbots. Personalization has become the future of retail. Consumers are making purchases from companies with shipping and return policies designed to be consumer friendly. Technology is expected to have an enormous impact on 2018. AR, or augmented reality, and sensors are expected to impact the consumers interaction with brands and shopping experience. AS the tech industry continues to become more savvy and user-friendly, both traditional offline and ecommerce companies are growing.

The year 2018 will continue the e-commerce drive towards personalization, and this will affect the buying habits of consumers. Individual preferences will become the basis for most recommendations. A subscription mentality will most likely be adopted by the brands for companies to survive and adpat. The e-commerce market should see an increase in the subscription segment. Brands in 2018 have no choice but to become smarter, measure their ROI, enlarge their content including video, and embrace the technology of AI.

The number one prediction for 2018 is brands will start using unique content to differentiate themselves. Videos are expected to be a large part of this content. The sands of retail are shifting due to the technology made possible by AI. The brands must take a good look at the future to be able to successfully compete in the sector of retail. As the times change, this sector continues to become more crowded, and the changes are evident. Businesses in the retail sector must continue to make the necessary changes or be left behind.

Life Line Screening on a Mission to Bring Advanced Bone Density Screening to the Americans

The technology advancement in the healthcare sector has made some significant changes in the way how the treatment is being provided. In the recent years, preventive healthcare has got greater attention due to accurate, scientific, and efficient screening and medication using the advancement of technology innovation. This is what Life Line Screening, a prominent preventive healthcare and screening provider in the United States, is efficiently utilizing the advanced screening and medication options. Recently, the company announced its plans to come up with most-modern bone density screening choices for the people of America by collaborating with Bone Index, Ltd – a leader in medical devices making.

Life Line Screening identified that undiagnosed osteoporosis is a major healthcare challenge across the world. While coming to the United States, it causes nearly two million broken bones per year that costs more than $19 billion in healthcare expenses. A forecast done by medical experts points out that it would bet $25.3 billion by 2025. The biggest challenge in the area is limited early diagnosis options as bone density scans are generally performed in hospitals equipped with DXA X-ray machines, which is highly expensive for the people.

Dr. OssiRiekkinen, the Chief Executive of Bone Index, confirms that this is where Bindex® becomes a real game changer in osteoporosis treatment delivery. He added that Life Line Screening is a leader in wellness and health services in the country with over 15,000 screening events, and that includes ultrasound screening for bone density and vascular disease. The VP of Business Development at Life Line Screening, Kelly Daubach, says that its collaboration with Bone Index helps the wellness screening provider to facilitate convenient and more accurate bone density screening for the people. He also claimed that no other healthcare screening provider could offer safer, accurate, and simplified tests for osteoporosis.

Interestingly, Bindex® is a point-of-care device that screens the cortical bone density of the tibia. Later, the algorithm set in the system calculates the Bone Density Index, which is a parameter in deciding the bone mineral density at the butt measured with DXA. Additionally, Bindex® is a system that holds 19 patents in countries around the world including Japan, China, the United States, and many European countries. Dr. Riekkinen confirmed that Bindex is a widely accepted system across the globe, and it was used in the osteoporosis screening campaign conducted in Finland – the biggest campaign in the world. He continued that Bindex is happy to join hands with Life Line to improve the quality life of Americans.

Visit More :

End Citizens United Detail Their Political Targets In 2018

The political action committee, End Citizens United has recently revealed a list of the top 20 Republican politicians it aims to target during the 2018 midterm election cycle. Amongst those listed on what has been called the “Big Money 20” are House Speaker Paul Ryan and Senator Ted Cruz, two of the leading Republican figures of the last few years who End Citizens United believe have placed the needs of their major financial donors needs above those of the people of the U.S.; End Citizens United believe they have a responsibility to fight against the growing tide of influence over major political parties and candidates created over the course of the decade since the 2010 Citizens United decision of the U.S. Supreme Court.

Political experts understand the reasons why End Citizens United published the list of two Senators, the House Speaker, and 17 Republican Representatives but believe the most famous names will only be challenged on a metaphorical level; both Speaker Ryan and Senator Cruz should be returned to Congress but a few psychological blows could be struck against the conservative stalwarts during an eagerly anticipated midterm election cycle. Creating the list of top political targets by End Citizens United has also raised the profile of a PAC which has become one of the best-performing of recent years after only being established in 2015.

Read more: End Citizens United Explains Why We Need to Re-Evaluate Our Campaign Finance Rules

End Citizens United President, Tiffany Muller revealed the preparations for the 2018 midterm elections began to take place during the 2016 Presidential election cycle when a series of campaign options were trialed by this traditional PAC. The PAC found its work to aid Democrats during the 2016 elections was most successful when an campaign finance reform message was pushed forward instead of the less successful traditional Democratic elections values campaign used in some areas.

In 2015, End Citizens United was established in a bid to make sure the fight to repeal a range of election finance regulations removed by the 2010 Supreme Court Citizens United decision. End Citizens United is fighting for changes to be made to the election finance regulations in the U.S. which have recently been dominated by billionaire political donors who are seeking to further their own needs and beliefs.

Many political experts believe the chances of reforming the Citizens United decision are slim but the constant raising of awareness of the issue is designed to bring pressure on Congress to limit the influence of the billionaire political class. Accepting only grassroots donations of $5,000 or less, End Citizens United managed to raise over $35 million for the 2016 election cycle and believe the three million members of the PAC will be able to bring in more than $35 million by the time campaigning starts for the midterms.

Visit for more information about End Citizens United.

David McDonald; What It Takes To Lead One Of The Biggest Food Companies

David McDonald was raised in Northeast Iowa. He holds a Bachelor’s degree from the Iowa State University in Animal Science. After clearing from college, David kick-started his career by joining OSI Group Industries. David worked his way to the top. The management recognized his talents and appointed him the CEO and chairperson of the OSI conglomerate. Apart from the plum post he holds at OSI, David McDonald is also an Independent Director of Mafrig Global Foods. David is the also the man at the helm of the American Meat Institute.

McDonald’s management strategies have helped shape the brand OSI Group Industries. David McDonald commits most of his time in projects that seek to improve the agricultural sector of Iowa State. The business leader took part in the drafting of the 2016/2017 Global Sustainability report. This report outlines the key areas that OSI Industries will focus in the future to expand its growth while impacting on communities.

David McDonald’s growth strategy enabled OSI to increase its retail footprint in Europe and Asia. The company acquired Baho Foods to expand its business portfolio in Europe. Before the acquisition by OSI, Baho was a renowned Dutch company that focused on processing meat products and snacks. According to David McDonald, the takeover was part of the plans to increase OSI Group’s capacity to serve a broader clientele. Baho Foods comprises of subsidiaries which are located in Germany and Netherlands. The merger worked to the advantage of OSI because now the company can boast of a comprehensive product portfolio.

Globally, OSI has created its niche in the food industry. The firm is a leading supplier of meat products such as sausages, beef patties, burgers, and sandwiches among others. Its primary offices are located in Aurora, Illinois. Another feat that OSI Group has achieved in the recent days is expansion into the foreign markets. The company is set to reap significantly from its poultry business in China. OSI has established its presence in the Asian country because China has a ready market for meat products. One of the strategies that OSI has adopted for the business to take root in the region is the diversification of its products.

For more info:

Overtaking Amazon Is The Aim Of Kate Hudson’s Fabletics Brand

The Fabletics brand has a number of lofty goals the Online retail giant wishes to complete headed by the need to challenge and eventually overtake the Amazon retail juggernaut in the activewear stakes. It is impossible to undersell the role played by Kate Hudson in developing the Fabletics brand into the main challenger to Amazon through the use of its impressive lifestyle quiz which explains just how the Fabletics brand is helping people across ten countries to live a healthier and active lifestyle.


The impressive range of clothing developed by Fabletics has been one of the main reasons for the success of the brand along with its use of the largest amount of data possible to make sure every item sold is positioned in the best possible way. Among the areas used by Fabletics as it continues its drive to challenge the retail dominance of Amazon are a range of data collection activities including the monitoring of social media platforms to protect the image of the company; social media also plays a role in making sure the most popular clothing items sold are always available to customers. Data collection options include the use of heat mapping in physical retail stores created by Fabletics has been developed to keep the most popular items in a prime position in this new area for the TechStyle Group company.


Fabletics was developed by the TechStyle Group which began looking for the most impressive brand ambassador available was chosen for the company while still in the planning stages. The first choice of the company was Kate Hudson, an actress who has always appealed to the public for her grounded and affable personality. The social media profiles of Kate Hudson also showed off her active and healthy lifestyle in a way that has shone a positive light on the Fabletics brand. Looking to become the major rival to Amazon has led Fabletics towards becoming an aspirational brand where consumers wish to achieve the lifestyle of Kate Hudson.


The need to develop a high-quality brand was developed by Kate Hudson and Fabletics with the actress believing the focus should be on communication with customers and led the brand to improve its customer service department to offer the best service possible to its growing number of consumers. To Kate Hudson, the need to empower women to improve their lives and become the best possible version of themselves has become one of the driving forces behind her need to develop a Fabletics brand she is proud to be a part of.

The Breathtaking Approach of Fighting Cancer through Prostate Cancer Screening Awareness

An estimated one in every seven men in the world has prostate cancer. There will be roughly 16360 new diagnoses of cancer in 2017 according to American research institute. People who are 40 years old are most affected prostate cancer. To increase awareness in early screening of prostate cancer LabCorp, National Football League and Cancer Treatment Organization of America have collaborated inorder to beef up their efforts.

Several head coaches among them Herm Edwards, Dick Vermeil and Bill Cowher, will spearhead the prostrate pep talk. The talk aims to raise awareness and encourage men to get screening services. There will be press briefing and meetings to be held on late August, New Jersey .Edward a recipient of numerous Emmy awards will host the event and Beasley Reece will be the keynote speaker. The rest of the campaigns will take place in Atlanta, Chicago, Phoenix, and Tulsa.

NFL and LabCorp have stressed on the importance on being screened for prostate cancer. The screening is then followed up by diagnosis and various treatment methods. PSA tests don’t necessarily give a clear indication of the stage of cancer the type of treatment one should receive. If the screening indicates high levels of PSA, it shows that ne is at a high risk of prostate cancer and it’s advisable to discuss the methods of treatment with a doctor. LabCorp and NFLA are providing free and cheaper PSA screening. Men with PSA levels falling over the range outside normal are advised to seek the services of physicians immediately. PSA tests are conducted by LabCorp, at their centers countrywide.

The NFLA provides funding medicine and other development programs to help members’ live healthy and productive lives. The association consists of coaches, staffers, cheerleaders and associate members.

The cancer treatment Centre of America global, Inc. (CTCA) is a chain of five hospitals offering medical care to adult patients with cancer. CTCA combines advanced genomic testing, cancer treatment and chemotherapy which is more thorough. The treatment is designed to help patients physically and emotionally. CTCA is ranked high among the hospitals providing cancer treatment. The patients who go into the hospitals have given positive feedback regarding the services offered.

LabCorp is a science company that is involved in guiding patients, giving thorough clinical laboratory and drug development services. LabCorp provides delivery services for its drugs faster with the use of modern technology.

Visit More :